Friday, July 10, 2009

CAN YOU TURN A $30 PER YEAR BOARD MEMBER INTO A $60,000 FUNDRAISER?

YES! HERE'S HOW

A few weeks ago, I promised you this story and now here is how one Executive Director did this!

I recently conducted a three-part, goBeyondhello Master’s Series training. Board members and key staff spent three days over four months learning and then perfecting their relationship skills.

One participant was exasperated after the second workshop, because he only heard me talking about donors. When I asked what to do with my board members, I said, "They are the same . . . connect, connect, connect."

"But I disagreed – I thought Board members should automatically want to support the mission and fundraising because, after all, they were on the Board. Yet, I had to beat up my 13 Board members just to get the $30 annual membership from them,” the participant complained..

Click here to read the rest of the story
<https://www.marshallhoward.com/CaseStudy04.pdf>