Finally, a big company agrees with me . . .

I always say that cars are sold on emotion - the smell, the feel, the style - it's all there to entice you. It's not appealing to your rational brain!

For those of you who have been to one of my speeches or workshops, I do an interactive exercise with the audience around buying cars.

The new BMW commercial says " It's what you make people feel that's as important as what you build!"

My sentiments exactly.