A pr whiz from Chicago, Tom Ciesielka, offers this media tip which follows my advice to spend time with people on their agenda!
Here's his comment:
About 99 percent of the time, we are asking reporters for things we want. What do you think would happen if we asked reporters what they want? GASP! The end of the world?! No. More often than not, I've found that reporters will appreciate your interest in knowing exactly the topics they are writing about and sources they are looking for. It helps you find the right fit and makes the reporter happy, for at least a little while. If it doesn't make them happy, I hear reporters like Ferraris.
Reply to Tom Ciesielka at tc@tcpr.net or check him out at http://www.tcpr.net/index.php
Thanks Tom, I think this is invaluable because it changes the typical mindset!
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1 comment:
This is a fantastic tip. It's so simple and it makes so much sense. You are a PR pro! Thanks for sharing.
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