To follow-up my previous musings, here are some other facts, I found revealing from the Bank of America 2008 Study of High Net-Worth Philanthropy:
In 2007, 38.9% of donors stopped their support for these top three reasons:
No longer feeling connected to the organization (57.57%)
Deciding to support other causes (42.3%)
Feeling they were being solicited too often (42.3%)
As I mentioned before, people give to people! Humans are the only ones who can establish an ongoing emotional connection and this is what keeps people connected. If there is no connection, then donors move to other organizations that fulfill their needs (reason #2 above).
Finally, if fundraising professionals cannot establish a personal connection, then the only conversation taking place is about the organization and its programs. To some donors, this sounds like, "We need money." (reason#3 above)
Remember, if you want to engage your stakeholders and major donors, chase the relationship, not the money.
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