Monday, January 28, 2008

The Future of America's Fundraisers

One of the biggest topics I hear about in the nonprofit world is succession. As we baby boomers retire, who will take our places? Well, I have seen the future and it is very interesting. I was invited to speak for the third time at the annual American Humanics Management / Leadership Institute, celebrating the 60th years of American Humanics.

For those of you who don’t know, American Humanics is an innovative course of study that equips higher ed students to become skilled professionals and leaders in America's nonprofits. Headquartered in Kansas City, Missouri, American Humanics is the only national nonprofit organization meeting this need in over 80 universities nationwide.

I attended a session led by Bob Hartsook, along with about 35 AH campus directors. It was made clear that one of the biggest challenges in our field continues to be hiring and retaining quality development professionals. At the same time, the students I met were apprehensive about choosing development for a career path. As young, relationship-centered, enthusiastic, idealistic people, they were more focused on the “mission.” They felt that development was too “sales” focused and not a position that best used their talents.

That is why AH decided tackle this issue by breaking the stereotypes. It about time people in fundraising were allowed to unleash their natural relationship-building skills as part of the development process.

What do you think?

This is Marshall Howard reminding you that giving goes where the relationship flows.

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