Tuesday, February 19, 2008

It's All About Trust


Like all of us in America, I have been closely following the race to the White House. To me, it's clear, of all the presidential candidates, Obama has the ability to build a relationship with the American public more intimately.

While I am not endorsing Obama, or any candidate, it is interesting to me how he can connect with his audience in as little as 5 minutes. I recently read an article online at Slate from Feb 14 that explored how his speeches left the listener with a lasting emotional jolt.

He does this in two ways...

He starts by opening the door to who he is as person first, politician second. His opening remarks, tell where he comes from and how his life journey began. He weaves these facts into a very emotional story that's easy to relate to. Truly a great icebreaker.

Next, he puts the other person's needs first, his political agenda second. He uncovers the challenges that each of us experience daily and compares them to each other. Obama's words build unity. Unity gets people working together and trusting each other. . . trust is the core of a relationship.


Share your journey . . .
let people get to know you and put them first.



This is Marshall Howard reminding you . . . giving goes where the relationship flows.

1 comment:

anya5000 said...

very cool words to live by! thanks!