Innocently enough, I decided to follow my own advice and invite a colleague of mine for a cup of coffee in downtown Los Angeles. I met Jim DeLauro at about 10:30 AM. His agency specializes in capital campaigns and strategic planning for health care and hospital foundations. During our conversation I discovered that Jim is very active in the Association for Healthcare Philanthropy (AHP), and is a presenter at their institute.
We discussed two interesting topics that morning:
1. Why is it a struggle to engage board members in fundraising?
Regardless of the importance of the gift, they all feel like they are begging with a tin cup in hand.
This can be overcome by developing a fundraising model that values the power of collaborative relationships.
2. In most Hospitals, two equal and opposite business models coexist.
When the hospital raises 100 dollars, 3 to 5 dollars remains to grow services.
If the foundation raises 100 they generally have 50 to 70 dollars to reinvest in hospital services.
VPs of Development that understand this and have taken time to develop strong collaborative relationships with their Hospital CEO, generally have more resources and affect greater change in the lives of people in their community.
Two Cups Of Coffee: $3.25
Parking: $38.00
Conversation: Priceless
This is Marshall Howard reminding you . . . giving goes where the relationship flows.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment