Today it seems that it is virtually impossible to pick up a Chronicle of philanthropy, Nonprofit Times or any other major nonprofit publication without some doomsday view on the "R" word. The recession, or the threat of its impact to nonprofits, in my belief is avoidable.
No stakeholder who has a deep connection and a strong relationship to an organization's staff and mission will abandon them - even in the toughest of times. I have seen this to be the case, time and time again, in my over 25 years of experience with nonprofits big and small nationwide.
So how do you build stronger relationships and deeper connections with people critical to the survival the organization you love and serve?
During these tumultuous times a mere thank you merge letter may actually hurt your fundraising efforts. Take a few minutes a day and call a couple of key stakeholders just to say thanks and find out one thing new about them. Don't forget to let them know a little bit about you as a person.
Have a great conversation . . .
get to know the people who help you do good.
This is Marshall Howard reminding you . . . giving goes where the relationship flows.
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